Building International Bridges in Fashion

The fashion world has been severely impacted due to COVID, and international travel restrictions. The impact has been felt by every aspect of the industry and has created new ways of hosting events. This has resulted in a wonderful response from the Hong Kong Trade Development Council, and a variety of virtual events.  

My dreams of becoming an international buyer began with the first trade mission trip to Mainland China and Hong Kong in 2015.  Since this time I have worked to build a strong relationship with the HKTDC. The HKTDC has hosted me on several occasion to the Hong Kong fashion shows, and now we are collaborating for my first import shipment.

In August 2020 Summer Sourcing week took place virtually, and allowed for meeting suppliers. An informative webinar detailing the crimpling impact of COVID on the fashion world and what to expect in upcoming trends was held via Zoom on September 8th 2020. The expertise of Ms. Julia Son, the Marketing Manager at HKTDC spoke on the Asian Fashion industry with updates.  Mr. Ken Lee spoke of the upcoming virtual fashion show that is normally held in Honk Kong, and will take place September 17th to September 19th 2020.

The excitement is the addition to the show with designs from Brazil, Canada, Poland, and showcasing over 200 Asian brands.

At time of writing this article I am awaiting the first virtual CentreStage fashion show. This will be an amazing journey for the fashion industry as rebuilding, growth, strategies, and new opportunities will be available.

My mission in working with the HITDC as the Asian American International Initiative Chair is to seek opportunities for Houston area enterprises who want to do business in Asia. Relationships internationally bring income for Houstonians and a platform for designers to locate buyers. The market for ready to wear and affordable for all fashions will have sustainable growth in the coming year. Working with Asian organizations for the right consumers and empowering Houston’s economic comeback will be the goals.

Nicole Griswold, HITDC, Chair
Asian American International Initiative

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