Mandy Cohen MD, MPH, Director of the Centers for Disease Control and Prevention Shares the New Flu Vaccine Campaign Message

Written by Cynthia L. Blandford, Publisher

On September 6, 2023, my sister Ardy Blandford and I had the opportunity to attend The Atlanta Press Club’s Newsmaker Leadership Series featuring Mandy Cohen MD, MPH, Director of the Centers for Disease Control and Prevention (CDC) and the Administrator of the Agency for Toxic Substances and Disease Registry. Dr. Cohn is one of the nation’s top health leaders with experience leading large and complex organizations, and a proven track-record protecting Americans’ health and safety.

Executive Director of the Atlanta Press Club Julia Boyd introduced Dr. Cohen and the Vice President for Global Health at Emory University, Director, Emory Global Health Institute Rebecca M. Martin, PhD, brought remarks along with Keith Pepper, Chairperson, The Atlanta Press Club. The Program was moderated by Brenda Goodman, CNN.

Dr. Cohen shared updates on COVID-19 and the new flu vaccine called “Wild to Mild” Dr. Cohen also received her flu vaccination at the Atlanta Press Club event.

The CDC is the nation’s leading science-based, data-driven, service organization that protects the public’s health. For more than 70 years, they’ve put science into action to help children stay healthy so they can grow and learn; to help families, businesses, and communities fight disease and stay strong; and to protect the public’s health.

According to the CDC website, this fall CDC launched a new flu vaccine campaign called Wild to Mild to share key information with the public about how getting a flu vaccine can reduce your risk of flu and its potentially serious outcomes. The campaign focuses on encouraging flu vaccination among higher risk groups, especially pregnant people and children, given drops in vaccination uptake in those groups since the COVID-19 pandemic.

The Wild to Mild campaign is mainly digital and will include social media content, micro-influencer partnerships, and paid placement of educational ads in various online channels and radio spots. 

For more information on the flu vaccination campaign, please visit the below websites at www.cdc.gov/flu/spotlights/2023-2024/new-campaign-wild-to-mild.htm
or www.cdc.gov/flu/resource-center/shareable-resources.htm. For more information on COVID-19, please visit the CDC website at www.cdc.gov/index.htm.